THIRSTY BANDIT
Thirsty Bandit is a strategy and growth advisory for hospitality and lifestyle brands. We believe that in an increasingly digital world, the most meaningful moments still happen when people come together, share an experience, and connect in real life. Our work helps brands create strategies, experiences, and opportunities that make those moments more meaningful, while driving real business growth.
OUR PROJECTS
OUR TEAM
Corey Krejcik, Chief Strategy Officer
Corey Krejcik, Chief Strategy Officer
Corey Krejcik, Chief Strategy Officer
A seasoned business strategist, marketing executive, and entrepreneur with over 20 years of experience spanning consumer brands, experiential marketing, live events, and hospitality, Corey most recently served as Vice President and General Manager of Chaddsford Winery. There, he nearly doubled sales over a decade while leading brand strat
A seasoned business strategist, marketing executive, and entrepreneur with over 20 years of experience spanning consumer brands, experiential marketing, live events, and hospitality, Corey most recently served as Vice President and General Manager of Chaddsford Winery. There, he nearly doubled sales over a decade while leading brand strategy, multi-channel marketing, product innovation, and operations across five locations. Previously, Corey built the first in-house marketing team at HMP Global, driving significant revenue growth across a portfolio of brands and events. Today, through Thirsty Bandit, he partners with emerging brands and founders to develop compelling positioning, strategic partnerships, and integrated growth strategies that turn ideas into meaningful customer experiences. Corey is President Emeritus of the Brandywine Valley Wine Trail and has served on the Chester County Workforce Development Board and as an advisory lead for Cheyney University’s Winery Management program. A Pennsylvania native, he holds a bachelor’s degree from Ursinus College and a master’s degree in public administration from Villanova University. He lives in Malvern, PA, with his wife and two teenage children.
Rachel Brown, Wine Consultant
Corey Krejcik, Chief Strategy Officer
Corey Krejcik, Chief Strategy Officer
Rachel is a Level 2 Sommelier with over nine years of experience in the wine industry, specializing in branding and experiential marketing. Certified by WSET, ISG, and the Napa Valley Wine Academy, Rachel has dedicated her career to curating exceptional wine experiences within the hospitality sector — from building tasting rooms and leadi
Rachel is a Level 2 Sommelier with over nine years of experience in the wine industry, specializing in branding and experiential marketing. Certified by WSET, ISG, and the Napa Valley Wine Academy, Rachel has dedicated her career to curating exceptional wine experiences within the hospitality sector — from building tasting rooms and leading educational classes to hosting intimate private dinners. Her passion lies in making wine approachable, engaging, and unforgettable for everyone she meets. Outside of her work in the wine industry, she enjoys reading, writing, and spending time with her husband in West Chester, PA.